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This web site had the following in the web site, "Since 1993 Nicks Pressure Cleaning Services Inc." We noticed that the web site stated ", has been doing business in the state of Florida and the Southeast." It also said " Our only business is power washing of commercial and residential properties. We only use state of the art equipment. Our rigs are designed to handle the largest of properties with ease. Each rig is worked by a 3-man crew which expedites the work very efficiently. We even offer lift bucket service for our larger clients and properties. Call now for your Free Demo - 727-376-7031." The header had Pressure Wash as the highest ranking optimized keyword. It is followed by Pressure cleaning, property maintenance, and paver cleaning which isn't as ranked as highly as Pressure Wash. The next words nickspowerwash.com uses is roof cleaning. soft wash cleaning was included and will not be understood by web crawlers.